Wednesday 22 August 2012

Singapore top business destination in Asia Pacific: survey

Singapore top business destination in Asia Pacific: survey

SINGAPORE: Singapore has emerged as the top business destination in the Asia Pacific region in the first half of the year.

This, according to a survey of over 2,500 business trave
llers based in the Asia Pacific region conducted by international hotel operator Accor.

The Asia Pacific Business Traveller Research survey is conducted annually to find out travel and behavioural preferences of business travellers based in the region.

More travellers are coming to Singapore more frequently for business visits.

Accor found out that the "Garden City" is the most visited destination for travellers from Indonesia, Malaysia, Thailand and India.

Vice president of Communications at Asia Pacific Accor, Evan Lewis, said: "Business travellers are reflections of business sentiments and the volume of travels is a reflection of how the economies are doing. So, I think it is somewhat inter-related, in the case, Singapore being a gateway to Southeast Asia and therefore into relatively strong economies."

Asian business travellers are willing to spend more for their business hotel accommodation.

On average, travellers spent as much as US$125 per night on hotel accommodation during the first six months of 2012 - some 3 per cent higher than last year.

Singaporean business travellers are the top spender - setting aside US$156 a night on accommodation for an average of three nights during their business trips.

According to the survey, free wi-fi was listed as a key factor when choosing a hotel, but most disagreed.

Senior vice president of Park Hotel Group, Mohd K Rafin, said: "Service and location come up quite regularly (as) top preferences. Location because of the convenience, where it is easily accessible to them. But, most so, service is equally important. Services - the reliability to be able to provide very consistently their needs."

Some hotels such as Pan Pacific Singapore believe that guests value an all-round memorable stay, which include quality fittings and services.

The hotel is currently undergoing an S$80 million renovation project, which is due to be completed at the end of August.

General manager of Pan Pacific Singapore, Scott Swank, said: "The physical side which we are addressing with our renovations here in Singapore. The most important things for the customers are they have a great bathroom, they have a large working desk and very much today, technology is an innovative part of their guest room stay."

Apart from hotel room rates, food and beverage spending make up the next largest expenditure item of business travellers.

- CNA/ck

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